Premium Health Coaching for Founders & Executives

Lose 15–40 lbs in 12 Weeks. Transform Your Health Without Giving Up Your Favorite Business Dinners

Zero Risk. No results? You don't pay.

See if you qualify →
The Results Don't Lie
Eddie before
Eddie after losing 33 lbs
BEFOREAFTER
−33 lbsin 16 weeks
EddieFounder, Superformers
Yair before, 118 kg
Yair after, 100 kg
BEFOREAFTER
−40 lbsin 12 weeks
YairFounder, car cleaning business

Results may vary depending on your starting point and commitment to the program. Shared with permission.

The difference

Most plans are built for your best week, ours is built for your worst one.

Other programs

  • Works until work gets busy
  • Falls apart the moment you travel
  • Means skipping dinners and drinks
  • Bans dessert, carbs or whole food groups
  • An app or a PDF, and a coach you never talk to
  • Ends after 12 weeks, and so do the results

Superformers

  • Built for the busy weeks first
  • A plan for hotels, airports and time zones before you land
  • You still go out. You just know what to order.
  • Dessert is in the plan. I ate it daily while losing 33 lbs.
  • Me, every week, and a message away
  • You leave with a routine you keep
See if you qualify (free consultation) →
Eddie before
Eddie after
BEFOREAFTER
My story

I Built This Out Of My Own Frustration.

For years, I worked hard in tech and proved to myself that I had discipline. But my body did not reflect the standard I wanted to live by.

I tried everything: Keto, Carnivore, Paleo, even Vegan. Every time, I started strong but the plan fell apart the moment life got busy. Restaurants, long workdays, travel, cravings, social events, stress, and weekends always broke the system.

Eventually, I stopped chasing extreme diets and built a system around my actual life. One that let me eat dessert daily, go to restaurants, and still lose weight without obsessing over the gym.

I dropped 33 lbs in 16 weeks. This time, I didn't crash. I actually enjoyed it. That's the goal.

Now I build the same system for my clients one-on-one: engineered around their schedule, lifestyle, food preferences, and real life.

EddieFounder, Superformers
The process

How The 12-Week Process Works

Step 1

Book Your Free Strategy Call

Clarity before commitment.

  • 1-on-1 call to understand your schedule, travel, training history, and goals
  • No pressure. A straight answer on fit and next steps
Step 2

Custom Plan Built Around Your Life

Effective workouts. Smarter nutrition. No guesswork.

  • Workouts designed for your reality: home, hotel gyms, or short sessions between meetings
  • Business dinners, travel, and family meals are built into the plan, not treated like mistakes
  • Eat the food you enjoy, dessert included, and lose fat anyway
Step 3

Execute With Weekly Coaching

Progress that doesn't rely on motivation.

  • Weekly 1-on-1 check-ins with me, and direct messages in between
  • You're never guessing or doing this alone
  • Built to hold up during your most stressful seasons
Free consultation

See If You Qualify

Answer 6 quick questions. If it's a fit, you'll book your free strategy call right after.

Question 1 of 62 min

What best describes you?

How much weight do you want to lose?

What usually breaks your progress?

When do you want to start?

This is a premium 1-on-1 program. Are you ready to invest in your health?

Where should we send your call details?

You're in. Pick a time that works.

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Questions

Frequently Asked Questions

I work 60-hour weeks. How much time does this take?

Short training sessions, a few minutes a day to log food, and one weekly check-in with me. It's built around your calendar, not on top of it.

I travel a lot. Does this still work?

It's built for it. Before every trip we plan the hotel, the airport food and the dinners.

Do I have to give up restaurants, drinks and dessert?

No. I ate dessert every day while I lost 33 lbs. You'll learn what to order anywhere.

How does the guarantee work?

Lose at least 15 lbs in 12 weeks, or you don't pay. Zero risk. Your part: show up to every weekly check-in, log your food and weight, and follow the plan.

What does it cost?

It depends on how much support you need. You get the exact number on your free strategy call. One number, no pressure.

I have a medical condition or take medication. Can I join?

Mention it on the call and check with your doctor before starting. I'm a coach, not a doctor.